“Guillaume brought Afreecom a clarity and vision that helped us understand how to benefit from free trade agreements — and how to get there. Beyond that, his knowledge and experience give us a rich understanding of what's at stake. That's why we will keep turning to him for advice on trade programmes, both for our activities within the African continent and between the EU and African countries.”

“Guillaume is an indispensable partner for companies aiming to build an economic bridge between Africa and Europe. Throughout our collaboration, he was highly efficient in sharing information, which saved me considerable time. His method for identifying issues across my organisation's value chain — and above all the results he delivered — brought real financial added value to my company.”

“Club Export Réunion had the pleasure of welcoming Guillaume Gérout, international trade policy consultant, to present the levers of influence available to Réunion-based companies in the context of trade liberalisation with the Indian Ocean region. Over a day of training followed by a conference, Guillaume convinced us that our local SMEs can achieve substantial savings through reduced—or even eliminated—customs duties on exported goods, as well as lower barriers to entry for service provision. Following this event, we are considering repeating the experience.”